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Hi! I’m Katarina,
a UX Designer and Researcher living in the Bay Area.

I create meaningful and empowering solutions by designing with users.

My work is guided by the actionable insights I derive from user research and refined through user feedback and testing. I have formal training in the human-centered design process with a masters degree in Human-Computer Interaction from Carnegie Mellon University.

I get it right by getting it wrong first.

I follow a rapid iterative design approach. I am an experienced prototyper of apps and electronics with fidelity ranging from sketches to programmed apps. I rely on the user’s feedback to test out innovative solutions to unique problems. I recently added 3D printing and eye-tracking to my toolkit.

I believe in having a strong design rationale and being able to communicate it.

I trace design decisions back to the user research and feedback that supports it. My background in information systems and business helps me to frame the value of solutions in a scope-time-cost perspective to garner buy-in. I’ve won several business and technology case competitions by successfully pitching product ideas and strategies to judges. And, as a former developer, I can support the people implementing the solutions.

I also believe in…

  • Going the extra mile to design for inclusivity
  • Keeping up to date with the latest technology to design for the future
  • Promoting UX Design to skeptics

On a typical weekend, you can find me…

  • Pretending to be a chef
  • Binge-watching Masterpiece Theatre classics
  • Asking and answering questions on Quora
  • Preparing for a Lip Sync Battle against Jimmy Fallon